Promotion Optimization

Promotion Optimization that drives real lift, not just volume shifts

TrueGradient's AI-native promotion optimization ensures every promotion delivers true incremental value, not just pulled-forward demand.

Built to Measure Real Incrementality

Promotions are evaluated using a complete view of demand behavior, including:

Historical promotion lift

Price sensitivity

Cannibalization and halo effects

Forward-looking promotion plans

Smarter Promotion Design at a Granular Level

Design promotions by location and channel

Avoid over-discounting and wasted spend

Focus on promotions that create real lift

Scenario Planning With Constraints in Mind

Test different promotion strategies

Align promotions with inventory and supply constraints

Avoid margin-eroding campaigns

Measurable Business Impact

With optimized trade promotions, teams achieve:

Increase ROI on trade spend

Reduce unprofitable promotions

Build a promotion strategy that grows revenue and profitability

Get clarity before your next planning cycle

Turn complex demand signals into clear, confident decisions without adding more tools or manual work.

TrueGradient is a no-code self-serve AI product for supply chain optimization founded in 2023.