Trade Promotion Optimization
Trade Promotion Optimization that drives true incremental growth
TrueGradient's AI-native trade promotion optimization helps consumer goods brands maximize the ROI of every trade dollar by predicting what will truly move demand not just shift it.
Built on Real Promotion Dynamics
Promotions are evaluated using a full picture of what actually drives results, including:
Historical promotion performance
Forward-looking promotion plans
Price elasticity and depth sensitivity
Cannibalization and halo effects
Retailer-specific behaviors
Smarter Promotion Design
TrueGradient identifies the right promotion mechanics, depth, and timing for each product and account.
Optimize by SKU, retailer, and time period
Avoid over-discounting and wasted spend
Align promotions to real demand response
Scenario Planning With Constraints in Mind
Planners can simulate and compare promotion scenarios before committing.
Test different mechanics and discount levels
Compare demand lift, revenue, and margin impact
Ensure promotions align with supply and inventory constraints
Measurable Business Impact
With optimized trade promotions, teams achieve:
Higher incremental lift
Fewer unprofitable promotions
Stronger retailer collaboration
Promotions that grow revenue instead of eroding margins
Get clarity before your next planning cycle
Turn complex demand signals into clear, confident decisions without adding more tools or manual work.
Solutions
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TrueGradient is a no-code self-serve AI product for supply chain optimization founded in 2023.
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