Blogs

Optimising Marketing Spends & Promotions using TrueGradient
IndustryPricing and Promotions

Optimising Marketing Spends & Promotions using TrueGradient

For most CPG and commerce brands, promotions are both a growth lever and a margin trap. Discounts can spike demand, but without precision they often l...

Ankur Verma
Ankur VermaCEO
How a Shopify Brand Cut Inventory 41% in 12 Months using TrueGradient
IndustryIBP

How a Shopify Brand Cut Inventory 41% in 12 Months using TrueGradient

For most e-commerce brands, inventory reduction sounds risky. Less inventory often feels like fewer sales. But with the right planning system, lower i...

Ankur Verma
Ankur VermaCEO
Factor Contribution in demand forecasting
IBP

Factor Contribution in demand forecasting

Most demand forecasts answer one question well: “What will sales be?” But planning teams, especially in CPG and retail, need answers to a far more imp...

Ankur Verma
Ankur VermaCEO
S&OP Agent for planning team
IndustryIBP

S&OP Agent for planning team

In Consumer Packaged Goods (CPG) and Retail, planning complexity compounds fast. > Demand fluctuates across SKUs, channels, and regions > Promotions d...

Ankur Verma
Ankur VermaCEO
The Great Shift: From Legacy Planning to AI-Native Planning
AI and TechnologyIBP

The Great Shift: From Legacy Planning to AI-Native Planning

Organizations today have access to more data, computing power, and analytical tools than at any other time in history. Yet many still plan the way the...

Jasneet Kohli
Jasneet KohliCo-Founder
Trade Promotion Optimization for Mid-Scale CPGs: Why AI Will Finally Deliver Value
Pricing and PromotionsAI and Technology

Trade Promotion Optimization for Mid-Scale CPGs: Why AI Will Finally Deliver Value

Trade promotions are one of the largest single line items on a consumer goods P&L. For companies between $100M and $2B in annual revenue, trade spend...

Jasneet Kohli
Jasneet KohliCo-Founder

Get clarity before your next planning cycle

Turn complex demand signals into clear, confident decisions without adding more tools or manual work.

Get clarity before your next planning cycle

Turn complex demand signals into clear, confident decisions without adding more tools or manual work.